
The Redesign Challenge
CLIENT:
spaceSense Technologies Pte Ltd
MY ROLE:
TIMELINE:
6 Weeks

The redesigned website has a refreshing, unique identity that clearly communicates what the company offers. The call to action is clear and compelling with no conflicting pathways.
In addition, the new site takes on a unified visual identify throughout the entire site. It presents the team as professional but warm, efficient yet personalized.

The Process
Starting with Low-Fidelity Prototype

Understanding the Brand & Its Values

A Re-Imagined Identity That Speaks to the Target Audience
Target Persona 1 – Michelle the Office Manager

Target Persona 1 – Michelle the Office Manager

Delivering the “X” Factor
Visual Metaphors for the X Factor

Defining the Visual Style Through Moodboard

Creating a Fluid Visual Identity

The Result
A Visual System That Scales Cross-Device
Along with the rebranded website identity, I also created a web UI system that enables the development team to create new web pages that stay faithful to the brand’s DNA.



CONCLUSION
From this project, I learned the crucial role of research in design. Solid research can save a failing design. Moreover, thinking deeply about research data will lead to innovation. In the case of this design project, I was able to think of innovative solutions to navigation based on user feedback.
User experience design is endlessly fascinating and ever-evolving because new research insights emerge and design solution evolves with it. I will insist on a research-driven design process from no now, because it is the only path to follow for design to be usable and delightful to end users.