Hi! I’m Lucia
A UX/UI designer and published writer
I work with startups to design solutions for complex problems, especially in the FinTech space. I have been a journalist and marketer in my past life.
Here is a fun fact as an icebreaker: In the past 5 years, I have lived and worked in 17 countries.
UX Case Studies
Better Web Experiences for Blockchain Tech
Responsive Web Design
Despite all the hype, blockchain technology still faces challenges in mass adoption due to its complexity and difficulty to use. I worked with Digix–an ambitious digital token company–to design a better cross-device user experience for the average non-technical user.
Cross-Border Payments Made Easy
Mobile UX/UI Design
Multi-currency, cross-border payments cost SME owners time, money and energy. This mobile app was designed to provide a smooth, fast and enjoyable remittances solution.
Connect People Through Music
Mobile UX/UI Design
Music streaming has made listening a solitary experience. I designed a mobile experience to make music social again by connecting listeners with the right people.
DIY Bike Tour Guide
Research + UX Design
Guided bicycle tours are inflexible and costly. Based on in-depth research of consumer needs, I designed an app-as-a-service for independent travelers looking for authentic ways to experience new destinations.
Cross-Device Grocery Shopping
Research + Interaction Design
To make grocery shopping easier for busy working professionals, I conducted extensive research on urban dwellers’ grocery shopping habits and behaviour to design a seamless cross-device experience for them.
As a product marketer making a transition into user experience (UX) design, I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes, clarifying the differences in their approaches can help resolve conflicts and reduce redundancies. After all, marketers and UX designers work
We’ve all been creators of content at some point of our lives: our first diary, school essays, text messages, work emails, and social posts. In the same vein, we’ve all been consumers of content too: news articles, textbooks, school reading assignments, fiction, website content, comic books, movies we watch…etc etc. If you are reading this Medium post by me now, you’re
UXD — or user experience design — seems to be gaining more significance in the public eye more than ever, but it might be nothing new if we survey back to thousands of years ago. Having assumed different names over time — product design, industrial design, interaction design, etc. — today’s UXD touches on every type of design we encounter. The rising